Social Media Marketing Pro
Grow your audience, create viral content, and master Instagram, TikTok, and more.
Program
Strategy & Positioning
What Works in 2025 SMM
Audience & JTBD: pains → promises
Brand Voice & Tone (pillars, do/don’t)
Content System & Production
Story Frameworks for Shorts (AIDA/3-act)
Openings & Pattern Interrupts
Scripting for Reels/TikTok
Instagram & TikTok Playbooks
IG Algo 2025: reach ≠followers
TikTok FYP Mechanics
Profile Optimization (bio/links/highlights)
Monetization & Launch
Strategy & Positioning
Module 15 lessons
- What Works in 2025 SMM10:00
Platform shifts, formats that drive reach, why retention > views.
- Audience & JTBD: pains → promises12:00
Map pains→promises and turn them into content pillars.
- Brand Voice & Tone (pillars, do/don’t)16:00
Define voice, tone guides, do/don’t list; build 3 content pillars.
- Messaging Grid & Hooks12:00
Craft value-driven hooks and a simple messaging grid.
- Positioning Map + Bio (IG/TikTok)10:00
Create positioning map and optimized bios for IG/TikTok.
Content System & Production
Module 26 lessons
- Story Frameworks for Shorts (AIDA/3-act)15:00
Story patterns for short-form; AIDA and 3-act for speed.
- Openings & Pattern Interrupts10:00
High-retention openings, pattern interrupts, stop-scroll.
- Scripting for Reels/TikTok12:00
Script beats, timing, and CTA placement.
- Filming Basics (light/sound/frame)14:00
Lighting, audio, framing; home studio essentials.
- Mobile Editing Workflow (CapCut)18:00
Efficient mobile edit flow; templates; export settings.
- Hook Clinic & Content Audit45:00
Live session: review hooks and audit content.
Instagram & TikTok Playbooks
Module 36 lessons
- IG Algo 2025: reach ≠followers12:00
How IG ranks; signals; why saves/shares matter.
- TikTok FYP Mechanics12:00
FYP mechanics, velocity, and topic clusters.
- Profile Optimization (bio/links/highlights)08:00
Optimize bio, links, highlights; link-in-bio tools.
- Social SEO & Hashtags10:00
Keywords in captions, on-video text; hashtag systems.
- Cadence & Batching10:00
Publishing cadence, batching, templates.
- Community Management: comments & DMs10:00
Reply systems, DM funnels, and moderation.
Growth & Analytics
Module 45 lessons
- Metrics that Matter (retention/saves/shares)12:00
North-star metrics and retention math.
- Analytics Workflow & Notion Sheet15:00
Set up a Notion/Sheet tracker and weekly review.
- A/B Hooks & Covers (Reels thumbnails)12:00
Run A/B tests on hooks and covers; read results.
- Collabs & Cross-Promo10:00
How to structure collabs, swaps, and giveaways.
- Growth Clinic & Troubleshooting45:00
Live session: unblock growth, debug analytics.
Monetization & Launch
Module 55 lessons
- Offer Ladder & Lead Magnets12:00
Design lead magnets and offer ladder.
- 5-Day Launch Plan10:00
Simple 5-day organic launch plan.
- Ads 101 (Spark Ads / IG Promote)14:00
Basics of paid amplification; safety and budget.
- Affiliates & UGC Deals10:00
Basics of affiliates and UGC deals; terms.
- Portfolio & Case Studies10:00
Build simple portfolio and case snapshots.
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