Продвинутый SMM

Platform shifts, formats that drive reach, why retention > views.

Map pains→promises and turn them into content pillars.

Define voice, tone guides, do/don’t list; build 3 content pillars.

Craft value-driven hooks and a simple messaging grid.

Create positioning map and optimized bios for IG/TikTok.

Story patterns for short-form; AIDA and 3-act for speed.

High-retention openings, pattern interrupts, stop-scroll.

Script beats, timing, and CTA placement.

Lighting, audio, framing; home studio essentials.

Efficient mobile edit flow; templates; export settings.

Live session: review hooks and audit content.

How IG ranks; signals; why saves/shares matter.

FYP mechanics, velocity, and topic clusters.

Optimize bio, links, highlights; link-in-bio tools.

Keywords in captions, on-video text; hashtag systems.

Publishing cadence, batching, templates.

Reply systems, DM funnels, and moderation.

North-star metrics and retention math.

Set up a Notion/Sheet tracker and weekly review.

Run A/B tests on hooks and covers; read results.

How to structure collabs, swaps, and giveaways.

Live session: unblock growth, debug analytics.

Design lead magnets and offer ladder.

Simple 5-day organic launch plan.

Basics of paid amplification; safety and budget.

Basics of affiliates and UGC deals; terms.

Build simple portfolio and case snapshots.